Fractional Creative Leadership
Storme Whitby-Grubb
I lead creative teams, campaigns, and vision for music, entertainment, and creative companies navigating growth, change, or reinvention.I split my time between Los Angeles and Somerset in the UK, bringing a unique blend of creative energy, outside perspective, and leadership insight.Cannes Lion & 2 x Clio Music Award Winner
Featured in Variety, Music Business Worldwide, The Guardian +
Former Chief Creative Officer at Red Bull Records
Founder, Wild Duchess – lifestyle & outdoors brand
What I do:
I provide executive creative leadership for music, entertainment, and creative companies who need campaign vision and strategic clarity, without the need for a full-time hire.With 20+ years in creative strategy across music and entertainment, I work with record labels, brands, management companies, creative agencies, and platforms to:
• Define creative vision and narrative architecture across campaigns
• Align leadership teams around creative strategy
• Build, restructure, or elevate creative teams
• Shape brand, artist, and campaign world-building
• Bring creative authority to high-stakes decisions
When I can help:
• Creative output is misaligned with vision or goals
• Marketing or creative teams need alignment
• A campaign needs executive oversight
• Growth has outpaced creative leadership
• Creative strategy feels fragmented across channels
• A company or team is entering a new chapter and needs creative authority in the room
How we can work together
Fractional Creative Leadership
4 months minimum
Embedded leadership to build creative vision, align teams, and establish systems for long-term creative decision-making. This is for companies building new teams, navigating growth, or elevating how creative leadership functions.
After the intensive phase, clients can transition to Creative Advisory for ongoing, hands-off support.Ideal for:
• Leadership teams who want to lead with a creative lens but don't know how
• Companies launching major initiatives that require creative authority
• New ventures, startups, VC firms needing teams built from the ground up
• Companies re-motivating or restructuring teams after reorgs
• Fresh creative marketing campaign ideas from outside perspectiveWhat's included:• Weekly leadership and team calls
• Strategic narrative and creative architecture development
• Team building, restructuring, or leadership development
• Senior guidance on creative hiring and decision-making
• Async communication via email/Slack as neededNot for: Campaign execution, project management, or hands-on creative direction. I provide strategic leadership and can build or lead the team that executes.
Creative Advisory
3 months minimum
Ongoing, hands-off creative counsel for leadership teams, founders, or department heads who need a senior outside perspective on campaigns, strategy, or creative decisions. This can be a standalone engagement or a natural transition after Fractional Leadership.Ideal for:
• Labels, platforms, or agencies overseeing campaigns or rollouts
• Managers or founders who need strategic creative oversight without day-to-day involvement
• Creative or marketing VPs who want a sounding board for creative strategy, world building, or team dynamics
• Companies who need creative authority in the room but not on the groundWhat's included:• Weekly calls with leadership & project leads
• Campaign pressure-testing
• Senior perspective on creative hires, partnerships, and key decisions
• Async communication via email/Slack as neededNot for: Day-to-day execution or project management. I provide strategic oversight and can guide you to hire the right creatives who bring the work to life.
Creative Strategy Sprint
1 day to 1 week intensive
Focused, time-boxed sessions to pressure-test an idea, align creative direction, or solve a specific bottleneck.Ideal for:
• Record labels or managers validating creative direction
• Creative agencies or studios preparing for major pitches for entertainment/music
• Founders or operators needing creative or marketing alignment
• Teams facing creative roadblocks or narrative confusion
• Startups pitching to entertainment, music, or culture-driven brands
• Project recalibration due to project overload or scoopecreepWhat's included:• 1-3 structured sessions (virtual or in-person)
• Clear recommendations and action plan
• Limited follow-up via text/Slack for clarificationNot for: Ongoing support beyond the sprint. A separate engagement would be required for continued work.
90-Minute Advisory Sesson
Single session
Focused advisory session for creative or marketing executives, artists, managers, founders, or creative operators navigating career, creative, or business direction.Ideal for:
• Artists or managers exploring next creative or career moves
• Solo operators or small teams at inflection points
• Founders in adjacent industries (wellness, lifestyle, culture) seeking counselWhat's included:
• 90 Minute video call
• Call summary with take away notesNot for: Management representation of artists or ongoing mentorship. This is a single focused session.
Let's talk
Use the form below to get in touch about Fractional Creative Leadership, Creative Advisory, Strategy Sprints, or 90-Minute Sessions. I'll get back to you within 3 business days.
© 2026 Storme Whitby-Grubb